Maverick’s Contest Window Closed on Thursday, April 2, 2009

The 2009 Maverick’s Contest window has officially closed. The following press release details the decision and how the 2010 season contest will be conducted:

FOR IMMEDIATE RELEASE
Media Contact
Keir J. Beadling
CEO
Mavericks Surf Ventures, Inc.

Mavericks Announces the Conclusion of the 2009 Contest Waiting Period
Historic $150,000 Prize Purse Will Extend to 2010 Season
HALF MOON BAY, Calif., April 2, 2009 – Mavericks Surf Ventures, Inc.
(Mavericks) announced today that the official waiting period for The
2009 Mavericks Surf Contest® Presented by Sony Ericsson is now closed.
The waiting period began on January 1, 2009 and officially ended on
March 31, 2009.  Showcasing 24 of the world’s finest big-wave surfers,
the largest prize purse in the history of big-wave surfing, and four
former Contest Champions, The Mavericks Surf Contest® will return
again next season to the epic Half Moon Bay break.

Every winter season, Mother Nature offers up the ocean’s harshest
conditions and the giant, unpredictable waves that characterize the
Mavericks break and the annual Mavericks Surf Contest®; frigid waters,
dangerous currents, jagged rocks and the ever-present threat of the
great white shark. Mix these with perfect weather conditions, and 24
chosen surfers await the contest call from legendary big-wave surf
pioneer and Contest Director, Jeff Clark.  They then have only 24
hours to arrive in Half Moon Bay to face the extreme conditions,
thunderous waves and each other.  That much-anticipated call was never
issued this year, however, as contestable conditions did not develop
during the waiting period, and the giant appears to be entering its
annual slumber until next season.

“After consulting with a large number of the Mavericks family—Contest
Director Jeff Clark, longtime Mavericks competitors, agencies focused
on environmental protection and public safety, surf forecasters, and
our sponsor partners—we have decided to conclude the 2009 waiting
period and turn our eyes towards next season,” said Mavericks CEO Keir
J. Beadling.  “I want to personally thank our army of more than
five-hundred special human beings and seventy-five committed
organizations for their efforts in getting ready and staying on alert
for Mother Nature this season.  It’s a tremendous undertaking unlike
anything else, and we’re very lucky to have such a passionate support
crew.”
Taking Care of Our Backyard.  Mavericks is situated in the heart of
one of the most productive marine ecosystems on the planet.  The
decision to conclude the contest window was made only after much
deliberation and consultation with Mavericks stakeholders, and due in
large part to the fragile state of the ecosystem in the Mavericks
environs this month. “Mavericks is a natural phenomenon on ‘Hallowed
Ground’ and the organizers, our partners, and the heroes who surf the
break hold the environment in the highest esteem,” commented Beadling.
“Most of our environmental programs are focused on the beautiful
natural environment surrounding the Mavericks break itself, since
that’s where the company got its start and where we have the largest
potential impact.  The entire Mavericks family is committed to
preserving the beauty and health of our natural environment, and we
take this commitment very seriously.”

Contest organizers have consulted closely with Gulf of the Farallones
National Marine Sanctuary (GFNMS), an agency dedicated to protecting
the wildlife and the habitats of the part of Monterey Bay National
Marine Sanctuary (Sanctuary) where the contest takes place. GFNMS
enforces the rules and regulations designed to protect one of the most
robust and active marine ecosystems on Earth. Since the contest takes
place during a time in which seabirds and marine mammals are engaged
in breeding activities or in migrating through, the Sanctuary and
Mavericks work together to help minimize wildlife disturbance and
provide information to attendees about minimizing their impact on the
environment.

Extending the waiting period beyond March this season would pose a
unique set of challenges on this front.  Said GFNMS Superintendent
Maria Brown, “The sanctuary had already extended the exemption for the
contest period through March.  But the presence of listed and
vulnerable species, newly-born harbor seal pups, migrating whales, and
nesting birds make April a particularly sensitive time for wildlife in
the Sanctuary.  Any wildlife disturbance by boats, people on foot, and
aircraft can result in mortality. Wildlife conservation is a concern
throughout the entire year, but especially serious consequences can
result if vulnerable species are not able to breed successfully at
critical times during the year, including right now.”  Added Beadling,
“We will continue to honor the concerns of GFNMS.  Respect for the
environment has been a core part of Mavericks’ DNA since day one. And
we will not overlook this commitment; it’s simply too important.”

Stellar 2009 Sponsor Partners.  Mavericks has enjoyed an unprecedented
level of support from its sponsor partners this season. The full 2009
Contest slate of sponsor partners includes Sony Ericsson, Jim Beam®
Bourbon, Moose Guen and Jane Sutherland of MVision, Barracuda Networks
Inc., Sierra Nevada Brewing Co., Oceano Hotel and Spa, CLIF BAR & Co.,
the Bay Club, The Corporate Law Group, Rickshaw Bagworks, Vertical
Response, Surfer Magazine, Sam’s Chowder House, Stormsurf.com, Airship
Ventures, Capture Technologies, Doc’s ProPlugs, Jeff Clark Surfboards
and Mavericks Surf Shop.

Record Prize Purse Rolls Over.  Mavericks benefactors Moose Guen and
Jane Sutherland of MVision personally funded half of the 2009 season’s
$150,000 prize purse, and Barracuda Networks doubled it as a show of
support for the amazing athletes who lay it all on the line on Contest
Day. Taking this a step further, all have officially agreed to make
this historic prize purse available again during the 2010 Contest
season.  Moose Guen commented, “We appreciate that nature has its
nuances and the conditions were not right this year. Jane and I are
committed to supporting Mavericks, the competition, and most
importantly the surfers. We also are appreciative of Barrucuda
Networks’ support, so that the unique nature of the prize purse is in
place for next season when we all look forward to the best swells
ever.” “We respect and support the decision to conclude the waiting
period for the 2009 Mavericks Contest,” said Michael Perone, CMO and
executive vice president of Barracuda Networks.  “We remain committed
to our sponsorship to Mavericks and we look forward to working with
them to help build excitement leading up to what we hope will be a
thrilling contest in 2010.”
See You In September?  Longtime Mavericks observers have suggested
that Mavericks consider opening its annual Contest window as early as
November and beginning the promotional period in September, and this
remains a goal of the company.  “If we had the support to open the
window in November, we’d be virtually guaranteed a Contest every
season.  This past November, for example, delivered some of the most
memorable surf in a decade.  If our sponsor partners continue to step
up, imagine what we could do with Contest conditions like that next
season.  It would be truly epic,” observed Contest Director and
Mavericks pioneer Jeff Clark.  “With the 2010 Contest $150,000 prize
purse now officially dialed in thanks to Moose, Jane, and Barracuda, a
critical piece of the puzzle is already in place.”

About Mavericks™
Coined as “the wave beyond,” the Mavericks™ brand inspires hardcore
athletes to face the unpredictably raw power of Mother Nature, and
stirs the souls of those who aspire to challenge their own limits.
Mavericks remains true to its core: a cold, mysterious and foreboding
place that demands respect from everyone who goes there and inspires
them to attempt the extraordinary. For more information, including
photos, surf conditions, a newly-launched Official Mavericks™ apparel
line, and contest highlights, visit Mavericks online at
www.maverickssurf.com.

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